NEW SURVEY: AI Takes Hold Among Small Businesses — ‘Active Users’ Want More Sophisticated Tools, While ‘Explorers’ Need Data Security and Proven ROI
National Survey of Nearly 1,000 Small Businesses Reveals that 25% are Actively Using AI and Seeking Advanced Tools While 51% are Exploring the Technology But Face Implementation Barriers. Wider Adoption Hinges on Creating Solutions That Are Simple, Trustworthy, and Demonstrate Clear Value
Washington, D.C., XXX, 2025 – Today, Reimagine Main Street, a project of the Public Private Strategies Institute, in partnership with 14 national business organizations with support from PayPal, released a comprehensive survey revealing that the adoption of artificial intelligence (AI) among small businesses has reached a tipping point—evolving from a question of “if” to simply “when.”
The survey of nearly 1,000 small businesses (with annual revenue between $25K–$5M) found that 76% are either already actively using or exploring AI implementation in their operations. One-quarter (25%) have already integrated AI into daily operations, while another 51% are exploring its potential—suggesting a trajectory toward widespread adoption that parallels previous technological transformations. Only about 5% of small business owners are opposed to using AI in their businesses.
“Small business owners are putting AI to work already,”
said Tammy Halevy, Executive Director, Reimagine Main Street. “One in four are using it today, and more than half are exploring the possibilities of AI for their businesses. But for these explorers, widespread adoption won’t happen unless they can see how AI advances their businesses. They need tools that are simple to use, secure, and built for how they actually run their businesses. This matters because when small businesses adopt AI in ways that work for them, the benefits will accrue to those businesses, the people they employ, their communities, and the broader economy.”
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The survey identified three distinct segments among small businesses: “Active Users” who have already integrated AI into daily operations, “Explorers” who are testing or researching AI solutions but haven't fully committed, and those with no current plans to use AI.
Key Survey Findings for Active Users:
- Saving Time: 92% say saving time is a value they’ve gained from using AI — making it the most commonly reported benefit, followed by driving efficiencies, contributing to profitability, and building resilience.
- Marketing Revolution: Of the 85% who use AI for marketing and customer engagement, most (91%) small businesses are generating content, 60% are generating customer insights, and some (39%) are using predictive marketing.
- Productivity Powerhouse: 76% are using AI to enhance worker productivity, including customer service automation (53%), and sales support (48%)
- Innovation Enhancement: 69% leverage AI for product and service innovation, including design (58%) and process optimization (34%).
- Back Office: Nearly half (47%) are using AI to power back-office systems. Automated finance and accounting are leading the way (61%), and more than half (52%) use AI for compliance, legal, and risk management purposes.
Advancing to Strategic Applications:
Having experienced AI, Active Users are now seeking more sophisticated capabilities that move beyond efficiency to provide strategic business advantages:
- Willing to Automate: More than three in four (77%) report that marketing and customer engagement represent uses where new AI solutions would have the greatest impact to their businesses, with 84% willing to automate the creation of marketing content and 59% willing to automate customer service inquiries.
- Financial Intelligence: 53% report AI-powered cash flow forecasting would solve a “critical pain point”
- Predictive Revenue: 45% are extremely likely to adopt a tool that predicts revenue trends to help with staffing, inventory, and marketing decisions
- Real-Time Customer Insights:
40% are extremely likely to adopt tools providing real-time trend analysis of customer buying behavior in order to recommend dynamic pricing and promotions
“This comprehensive survey clearly illustrates how AI is fundamentally changing small business operations,” said Rhett Buttle, President of Public Private Strategies Institute. “As businesses experience tangible benefits from initial applications, they are seeking increasingly sophisticated solutions that can transform their decision-making processes and competitive positioning. What we’re seeing is a strategic shift where small businesses recognize that AI isn’t just a nice-to-have tool for saving time—it's becoming essential for maintaining competitiveness in today’s market.”
The largest segment—51% of surveyed businesses—are “Explorers” experimenting with AI tools but not yet fully committed. Despite interest and enthusiasm, these businesses face barriers:
- Security Concerns: 38% worry about data privacy and security
- Resource Constraints: 37% lack the time or resources to properly explore tools
- Uncertain Value: 34% don’t yet see a clear use case or return on investment
The survey reveals these Explorers aren’t skeptical—they’re stuck. Explorers are hungry for AI solutions but need specific support to move forward, including proven business value (74% would adopt with clearer ROI evidence), user-friendly solutions (73% want easier-to-use AI tools), and practical training (ranked as the top support need across all segments).
Together, Active Users and Explorers represent 76% of small businesses—indicating not resistance to AI adoption, but rather varying stages of engagement on a trajectory toward adoption. The question for most small businesses is no longer whether to adopt AI, but rather how quickly and in what ways.
What's Driving the Inevitable March to Adoption:
- Competitive Necessity: 66% of small business owners believe “adopting AI is essential for staying competitive,” with 78% of current users and 69% of explorers feeling pressure to adopt AI to keep up with competitors.
- Building Resilience Against Uncertainty: 63% of current users believe AI could help their businesses become more resilient during economic challenges.
“As a small business owner, I’ve seen firsthand how AI transforms daily operations,” said [BUSINESS OWNER NAME]. “What used to take me hours now takes minutes, giving me back time to focus on growth strategies and customer relationships. But it’s not just about efficiency—it’s about using this as a tool to stay competitive in a rapidly evolving marketplace.”
For more information about the survey and its findings, visit [website].
The following organizations partnered to field this survey:
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About Reimagine Main Street
Reimagine Main Street, a project of the Public Private Strategies Institute, is a multi-stakeholder, cross-sector initiative that brings small business leaders, investors, experts, and policymakers together with business owners and the people they employ. We engage diverse stakeholders and develop data-driven insights to shape and inform market opportunities and policy.
About Public Private Strategies Institute
The Public Private Strategies Institute (PPSI) is an independent research and education organization. PPSI engages in educational activities concerning the public and private sectors’ roles in advancing societal change. PPSI explores best practices and trends through research, publications, and educational events. Additionally, it produces educational and informational content that will educate public and private sector actors about their capacity to be agents of social change; and conduct research into the existing landscape of public and private social responsibility and the potential for the future. For more information, please visit ppsi.org.
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