Insights

Insights & Research

Data-driven insights can advance equity and opportunity across the economy.

Data-driven insights drive change. We conduct in-depth surveys of business owners and the people they employ to bring their voices into the conversation and glean actionable insights that advance innovative solutions to advance equity and opportunity across the economy.

Good Jobs

Job quality improvements for small employers can strengthen businesses and create value for workers.

Access to Capital

Capital is the lifeblood of business. We generate insights into the capital needs of small business owners who they trust and where they turn to improve how access to capital can be improved.

Policy Preferences

We take the pulse of business owners, generating insights into their needs and priorities so that we can advance effective and timely solutions. 

Spotlight: Investing in America Policies Create New Opportunities for America's Private Sector: Many Diverse-Owned Business Are Ready for Contracts

October 24, 2023

Reimagine Main Street, in partnership with 14 other national business organizations, surveyed businesses about their experiences with corporate and government contracting. The results come out against a backdrop of significant Federal investments and a wave of litigation against diverse businesses, business diversity and efforts to increase contracting with diverse-owned and small businesses:


  • Diverse-owned and small businesses have the capacity for contracting: one in three (33%) respondents generates at least $1M in annual revenue and almost half (48%) of the respondents already generate at least 50% of their revenue from contracting.


  • Nearly a third (29%) of the diverse and small businesses surveyed compete in “Investing in America” industries: they include engineering and construction, energy and environment, manufacturing, industrial technology, and telecommunications and they have capacity for contracts.

  • Intentional engagement and unbundling of contracts are imperative to level the playing field for competition so that diverse-owned businesses can contribute to building robust and resilient supply chains of the future, for diverse-owned businesses to increase their contributions.


Good Jobs »

July 26, 2022


To better understand how small employers think about job quality, Reimagine Main Street and Common Future surveyed Asian American Pacific Islander, Black, Latino/a, Native and white small business owners. The survey results illuminate how business performance shapes job quality, and point to strategies that should be pursued to improve job quality for millions of workers.

Access to Capital »

June 13, 2023


In this second annual survey of who small businesses trust, we sought to better understand capital needs of small business owners and to assess confidence in their ability to meet those needs.

May 19, 2022


The last two years have taken a tremendous toll on small businesses and challenges persist for many entrepreneurs. We surveyed small business owners to assess confidence in their ability to fund common business needs and measure their trust in various sources of capital.

Policy Preferences »

September 27, 2022


The last two years have taken a tremendous toll on small businesses and challenges persist for many entrepreneurs. We found small employers are optimistic, but small employers were hard hit by the pandemic and are still experiencing headwinds.

May 25, 2021


We set out to fill the gap in insights into attitudes and preferences toward vaccinations of small employers, especially AAPI-, Black-, Hispanic- and Native-owned small businesses.

March 1, 2021


There is a gap in available data reflecting absolute and relative experience and policy preferences of AAPI-, Black-, Hispanic- and Native-owned small businesses, as the pandemic disproportionately affects small businesses and communities of color, and the new administration and Congress are currently debating a range of policy responses.

December 10, 2020


Reimagine Main Street partnered with the Asian/Pacific Islander American Chamber of Commerce and Entrepreneurship, the US Black Chambers, and the United States Hispanic Chamber of Commerce, to conduct the largest survey to date of business owners of color on the impact of the Covid-19 pandemic on their businesses.

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